CONTACT ME
 
EXPERIENCE AND WORK PHILOSOPHY

We are inundated with information. It's a blessing and a curse. I suggest to my students, mostly seniors majoring in journalism, their success isn't in acquiring information, but learning effective ways how to share what they know.

We need to find ways to cut through the noise and get readers' attention. That's what I've done with my career in print and digital technologies. I know how to create and present information in compelling ways to increasingly-distracted online audiences.

Specialties: Communications, Digital Content, Teaching, Online Journalism, Digital Marketing, Social Media Strategy, Research, and Writing. 

ABOUT ME

I hold a B.A. in Political Science from the State University of New York at Geneseo and a M.A. in History from the University at Albany. I'm currently the communications/marketing manager at the NYS Writers Institute based at UAlbany, and since 2008, I have been an adjunct professor teaching journalism and digital content courses.

Before joining the NYS Writers Institute in 2017, I held many newsroom positions at the Albany Times Union, including community publishing editor and interactive audience manager. I was on the team of four producers that built the timesunion.com website and I led the newspaper's efforts to develop content marketing initiatives and digital communication plans -- including email marketing, social media management -- to drive engagement to the website from audiences, bloggers, community leaders, and other stakeholders.

In my role as marketing/communications manager with the NYS Writers Institute, I craft and implement public relations, communications and social media strategies across a variety of platforms, manage our digital assets, and coordinate efforts for community and student engagement. 

What do I do when I'm not working? I avoid computers like the plague. You'll find me somewhere drinking coffee and reading a book. Ink on paper, still. 

ABOUT MY DOG

Sunny -- a great dog, a fantastic listener, and an all-around superb four-legged friend -- led a wonderful life before going to doggie heaven in the summer of 2019. There's a cute story about how Sunny came to become part of our family.

I saw an "golden doodles for sale" ad in the Times Union -- back when newspapers still had classifieds. It was a fair price, but way out of my range. I offered a barter with the breeder: I'd build him a website in exchange for a puppy.

 

Our handshake agreement began a friendship that lasted until they retired.

HomepageRevWilliamBarberpage500.png
NYS WRITERS INSTITUTE

Responsible for communications, marketing and messaging for the Institute, a 36-year old cultural jewel based at the University at Albany.

TrolleyjournalWinter2018.PNG
TROLLEY JOURNAL

Trolley began with an idea from Pulitzer Prize-winning author and Writers Institute founder William Kennedy, who envisioned an online literary journal published free of charge in which each issue's words and images related to a single theme.

I serve as managing editor, site producer and contributing writer for the literary journal.

Click to see a timesunionPLUS email newsletter
SKILLS